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Effective Business Communication: The Key to Organizational Success

In a nutshell, business communication management deals with sharing of information among employees within an organization so that an organization is benefited commercially. Furthermore, business communication could also mean sharing of information for the purpose of promoting or marketing and sales of its product or services to prospective customers. Contrary to communication being thought of as mutual transmission of messages between the sender and the receiver, it’s much more than that. In the real sense of the term, communication is the receiver’s interpretation of what the sender intends to communicate. Effective communication is vital in managing a business. The fundamental managerial functions are

• planning
• organizing
• staffing
• directing and
• controlling

which cannot be executed efficiently if the communication does not have any positive effect? Information related to business communication constantly flows in the form of feedback that is an inseparable part of business communication. Considering the huge size of organizations these days with lots of employees it’s imperative that there be several levels of hierarchy. As the levels of hierarchy increases managing the organization becomes increasingly difficult. Communication at this juncture plays a vital role in terms of giving direction and control to the employees of the organization. Feedback or response is immediate so as to avoid any misunderstanding. Clear and effective communication is essential between management and subordinate or between organization and the social network; between management and trade unions for example. Business communication plays a pivotal role in ensuring that there is increased efficiency and productivity which constitute success and growth of an organization. Communication gaps are detrimental for any organization and therefore should be avoided.