Write an Executive Summary on Launch of the New I-watch (Apple new I- watch) in One Country, Indonesia or Egypt


SKU: Repo933924 Category:
  • Analysis of Indonesia and Egypt
  • Swot Analysis (Indonesia)
  • Swot analysis (Egypt)


Description of the practical session

This practical session provide students with an overview of the unique aspects of marketing in the international business environment and provide the framework upon which multinational marketing management can be based. Emphasis will be placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political and economic situations. Focus will be on the decision making process in the areas of foreign market analysis, target identification, product planning, promotion and channels of distribution.


Learning Outcomes

By the end of this course you will be able to:

1. Understand the scope and challenge of Foreign Market Analysis and global marketing

2. Analysis of the international environment

3. Understand the mains tools of global marketing

4. Implement principles of products and services in a marketing plan


Executive Summary of your report

Paragraph 1: Based on the Introduction (Introduce the topic of your report)

Paragraph 2: Summary of the body (Indicate main subjects examined in the discussion section of your report)

Paragraph 3: Summary of the conclusions

Paragraph 4: Outline recommendations,


Introduction of your report

In this part of your assignment you will required to give details introduction about your company

The introduction should generally include three key types of information.


a) Background

This section sets the context for the report and provides the (brief) background information required for the reader to understand the report.

NOTE: Detailed company background should not be included here. It is best discussed in the body of the report


b) Aims/Objectives

This tells the reader what the aims/objectives of the report are. It indicates what key questions the report is trying to answer and what it is trying to achieve. Why was it written?


c) Scope

Tell the reader exactly what areas/ideas are covered in the report. This also helps to explain how the report is organized. Look at your plan and consider your headings and sub-headings.


Body of your report

Write a marketing plan:


Your report must content the following 4 steps:







1.1. Analysis of Indonesia and Egypt based on the following points:

– Main economical figures:

> Population


>GDP per head

>Median age

– Business SWOT analysis


1.2 Your evaluation of the business notential for the new Iwatch in

>Visiting the potential of the business market of Indonesia and Egypt

>Evaluation of the potential demand for the Iwatch



>Based on your market analysis of Indonesia and Egypt, choose one country in which you think that you will have more opportunities and chances to launch successfully the Iwatch

>Explain the reasons of your choice



Determine your commercial targets:

– Expected sales of the Iwatch

– Target: segmentation of your market and customers


4. STRATEGY (of your marketing plan)

4.1. Describe the strategy you will implement to launch the Iwatch in your country:

To create customer value you have to think about the marketing mix (4 P’s) for the new ” Iwatch”:

– Product

– Price

– Place (distribution/channels)

– Promotion (communication / advertising / sales promotion


4.2. Indicate minimum 5 marketing activities you will implement to launch successfully the


Conclusion of your Report

This is your final chance to impress the reader so make it powerful. Most conclusions include three main parts

(i) stating the aim/ context of the assignment again

(ii) followed by a very brief summary of the main points

(iii) final comments often considering the future (for eg: what can be done to improve the implementation of an intervention in the future)

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