Write an Essay about Theoretical Principle of Digital Business


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What global economic trends affect it and how?


Assignment : Essay on the theoretical principles of digital business 


Select a new digital innovation (process, product, service, or business model innovation).

This may include a conventional” product or service making effective use of digital innovation as part of its business model). Analyse the product or service from the following perspectives:

  • Is it a disruptive, “big bang” or sustaining innovation? Why?
  • How is its business model affected by digitisation, Moore’s law and the network affect?
  • What global economic trends affect it and how?
  • What types of value does it offer consumers?


The essay should take the following form:

Introduction: briefly introduce the product or service you have selected

Analysis: Four questions (above)

Use of diagrams is encouraged. Your points must be supported by examples and appropriate references.

Conclusion: overall, based on your evidence, how does your selected product or service exemplify theories of digital business covered in the course?

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