Assignment : Essay on the theoretical principles of digital business
Select a new digital innovation (process, product, service, or business model innovation).
This may include a conventional” product or service making effective use of digital innovation as part of its business model). Analyse the product or service from the following perspectives:
- Is it a disruptive, “big bang” or sustaining innovation? Why?
- How is its business model affected by digitisation, Moore’s law and the network affect?
- What global economic trends affect it and how?
- What types of value does it offer consumers?
The essay should take the following form:
Introduction: briefly introduce the product or service you have selected
Analysis: Four questions (above)
Use of diagrams is encouraged. Your points must be supported by examples and appropriate references.
Conclusion: overall, based on your evidence, how does your selected product or service exemplify theories of digital business covered in the course?