Analysis of strategies used in the simulation
Questions 1 and 2 of Section A require you to analyse the strategies your team implemented in the simulation.
Note: The purpose of these questions is not to highlight the successes (or otherwise) of your strategies but rather to reflect on what you have learnt about how the various aspects of your team’s strategic management impacted on the performance of your company in the simulation.
Analyse three (3) of the strategic decisions your team employed during the simulation.
Your analysis of each of the three (3) strategies must include the following:
• an explanation of why your team chose this strategy
• an explanation of how your team applied and implemented the strategy
• identification of the quarter or stage in which your team implemented the strategy and an explanation of why your team chose that particular strategy at that time.
Note: Your explanations must provide adequate information. For example, simply stating ‘to increase profitability’ would not be adequate.
Choose one (1) of the three strategies your team implemented from Question 1 and address the following questions:
(a) Describe the actual outcomes for the company from implementing the strategy (e.g. increase/decrease in market share, increase/decrease in sales force productivity or increase/decrease in net profit).
(b) Analyse why this strategy achieved its outcome(s). Cite supporting evidence.
(c) Analyse how implementing this strategy affected other parts of the business.
Support your opinion with evidence from quarterly reports.
(d) Evaluate which aspects of the design and implementation of the strategy you would do similarly and differently in the future.
Reflections on the decision-making and implementation process
Question 3 requires you to reflect on and analyse what you have learnt about strategic management and the decision-making process by participating in the simulation. Your responses may relate to:
• steps in the learning process and how you applied these (i.e. the methods used)
• new learning and knowledge gained from experiences or events in the simulation
• thoughts and feelings about the opinions of and feedback from others
• new learning and knowledge gained from the opinions of and feedback from others
• the results or consequences of applying new learning and knowledge as the simulation progressed
• how new learning and knowledge was, or could have been, developed and reinforced.
Choose one (1) of the following topics on strategic management:
• leadership, people and culture
• gap analysis
• measuring strategic performance
• the strategic business planning process.
(a) Explain what you have learnt about your chosen topic by participating in the simulation.
Support your explanation with specific examples from your experience in the simulation.
(b) Explain how you would apply what you have learnt about your chosen topic to a strategic management situation that might arise in your workplace (or business you are familiar with).
(a) Analyse how you would determine whether the combined value of the businesses of a diversified organisation is of greater value to the organisation than the value of each of the individual businesses. Provide reasons for conclusions.
Note: In the past, some students have used sum of the parts (SOTP) analysis in addressing this question. You will need to draw on readings in the textbook and be prepared to conduct your own research to answer this question.
(b) From your research, choose an organisation and identify whether the combined value of the businesses is of greater or less value to the organisation than the value of each of the individual businesses. Describe the organisation and explain how you identified its value.
Note: Do not choose Woolworths.
You need to support your conclusions in parts (a) and (b) with quantitative and qualitative research. You are NOT required to do a full DCF valuation for part (b).
Conduct your own research on Woolworths Limited in order to address the following questions:
(a) In the case of Woolworths Limited, do you believe that the combined value of the businesses is of greater value to the corporation than the value of each of the individual businesses? Justify your opinion.
(b) Why do you think Woolworths Limited has pursued a diversification strategy? Refer to pages 244–246 of the textbook and conduct further research. Explain your choice.
(c) What type of diversification do you think Woolworths’ choice is an example of? Explain its key features and why you have chosen this type of diversification. Support your answer by using a diagram to show the relatedness of the businesses.
(d) Assess the level of success you think Woolworths has achieved by diversifying into these businesses.
Analyse one (1) of the following case studies (Hanson et al 2011):
• David Jones.
(a) Discuss the scope of the case study and identify the specific elements of the case study that define this scope.
(b) Identify which section within the case study provides an analysis of the strategic objectives of the company you have nominated (i.e. Qantas or David Jones). Discuss the extent of the analysis of the strategic objectives of the company and identify further information you would need to develop a more concise view of the strategies of the company.
(c) Conduct further research and access more recent information available on the company and the industry in which it operates. Analyse this information and evaluate to what extent you believe the current strategic objectives of the company will be successful. Analyse the risks to the company in pursuing this strategy. Support your view with an evaluation of the risks faced by the company. five forces).
Note: Use the following resources to assist you in developing your answers:
• a summary of the case analysis process
• Cutcher’s Fortescue Metals Group case study
• case study of Fortescue.
Choose a current leader of an Australian organisation. The organisation can be any type (e.g. a for-profit company, a government department or a non-government organisation).
(a) Analyse the strengths and limitations of their leadership attributes and style.
(b) Describe any leadership problems or issues that have arisen during the period of their leadership and analyse to what degree you think they dealt with these issues effectively.