You are required to analyse the case study in terms of:
The type of crisis this is, supporting your conclusion with discussion provided by the literature on types of crises
The approach taken by 99p Stores owner, Hussein Lalani, in dealing with this crisis using Coombes’ crisis response strategies by posture and
Select a theory that you think can provide the framework for the case, justifying this selection with discussion of the theory.
Type of crisis
We will be looking for more than a bald statement on which type you think this crisis is. You need to look at the characteristics of each type of crisis and discuss those that occur in the case study using the literature to support your discussion – this will then enable you to draw a well- rounded conclusion on the type of crisis that applies here.
Approach by posture
In your analysis of the Coombes approaches by posture, you will discuss at least three approaches and their features and then discuss which of these features appear in the case study. At the end of your discussion, you will be able to conclude which of the approaches was used. Again, we need to see the thought processes you used to reach the conclusion, and to see you using literature to support your argument.
Selection of a theory
Choose one theory that you think reflects the progress and outcomes of the crisis and, using the literature, discuss the theory and its components. We expect to see more than one or two paragraphs in explanation of the theory! You then need to draw parallels between these components and what occurred at Louisiana State University in order to justify your choice of theory.
This is an essay, so use an essay introduction and conclusion.
You should also use at least eight sources from the course materials, library and/or the library databases. Emerald, ScienceDirect and Ebscohost are particularly helpful in the crisis communication area.
As you are nearing the end of your second year in public relations, you should also be paying attention to your grammar and spelling. Please note that spelling mistakes and typographical errors will incur penalties. Grammar errors will be noted on your paper by the marker and an explanation given, but marks will not be lost this time.
Introduction: Exceptional.Outlines the problem and the approach to be taken to solve it;outlines the arguments to be presented.Demonstrates understanding of the problem.
Type of crisis:Demonstrates wider research of the types and draws insightful parallels between the literature’s explanation of these and the pointers to typology in the case study.Excellent use of literature to support the discussion.
Approach by posture –discussion of three approaches:Outlines in succinct detail each of the approaches by posture and uses literature from wider sources than just course material.Demonstrates deep understanding of the approaches.
Approach by posture –discussion on the theoretical approach by posture that might best explain the approach used in the case study:Draws out every characteristic from the case study that points to one predominant approach being used,and discusses these in the context of the literature of that approach.
Selection of theory –discussion on the theory selected:Outlines in succinct detali the theaory and uses literature from wider sources than just course material.Demonstrates deep understanding of the theory.
Selection of theory –drawing parallels from theory to case study: Thorough identification of the components of the theory that occur in the case study. Use of extensive literature by theory proponents to support this discussion.
Some discussion of post- case study effect of the organisation’s activity according to the theory. Shortcomings in the application of this theory recognised and identified.
Conclusion: Conclusions well identified and drawn in a succinct and articulate way. Shortcomings referred to.