Write an assignment about Literature Review (Market Research – Market for a Business Idea)

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How will your research findings be communicated back to the interested parties or participants?

 

1. Abstract

Answer the following questions.

• Why did you decide to do this study?

• Why is this research important?

• What is your main claim or argument?

 

2. Background to study

Discuss the areas of relevant current literature in the area that you are planning to investigate, as well as literature relevant to the methodology you plan to use.

1) Outline the broad field of study

2) Summarise your literature review findings

3) Present the particular topic of your interest within the identified field of study

4) Justify the research method used (qualitative, quantitative, mixed)

 

3. Research question(s)

The question(s) you intend to investigate in the project

 

4. Project Design (Method)

Describe data collection techniques (e.g. focus groups, survey, experiment), the sampling technique used, the number of participants, and methods of analysing information. Include as much detail of the actual research plan as possible.

1) What method(s) of data collection will you use and why?

2) What sampling technique(s) will you use and why?

3) How many participants will be involved?

4) How long will this research take?

5) Where will you conduct the research?

6) What method(s) of data analysis will you use and why?

7) How will your research findings be communicated back to the interested parties or participants?

 

5. Project implications

A brief account of the reasons how the specific group or the community sector as a whole may benefit from this research. Indicate who the potential users of the study findings will be, and how the study might be used to improve the organisation(s), group(s), or sector.

  • Answer Who, Why and How may benefit of your research.

 

6. Timeline

Provide a timeline that indicates when you expect aspects of the work to be undertaken (assume).

 

7. Your own learning

Indicate what you have learnt throughout the semester.

1) What aspect of applied business research have you found interesting and enjoyed learning about?

2) What have you struggled with?

3) Explain why students may find research difficult and overwhelming?
 
 

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