You are to write a report on your chosen business which gives examines the key trends and “dimensions of the external and internal contexts in which both the strategy … and the strategy process are embedded’
You are to write
• Introduction (include three facts and three key performance indicators)
• An Internal Environment analysis of:
o The Resources, Capabilities and Core Competencies of the organisation/firm
o Value Chain
• Explain the major strategic issues in for the business with a justification for your choices.
You will need to review both parts of the environmental analysis when doing this section