Who the Intended Audience is and Outcomes That You Would Expect

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SKU: ENG000631 Category:
  • Intent of the Company
  • Relation to Marketing Strategy
  • Intended Audience and Outcomes

 

In reference to the below video from Goldman Sachs, provide a 4-page point of view on what was poignant, what you think the intent was from the company, how that relates to a marketing strategy, who the intended audience is and outcomes that you would expect, ultimately proving or disproving a return on investment. I welcome you to draw from Thomas Friedman and any future trends that are happening in the world and how Goldman is/ is not addressing that.

 

http://www.goldmansachs.com/citizenship/10000women/index.html

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