What Ethical Concerns should be Considered by Marketers When Setting a Price Strategy?

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Evaluate PCs and tablets in terms of the total product concept

 

PC in Decline questions

1. Evaluate PCs and tablets in terms of the total product concept

 

2. What marketing strategies do (or could) PC manufacturers use to progress potential consumers through the stages of the product adoption process and increase sales?

 

3. Review the customers’ opinions about what is happening to the PC and tablet market and suggest your own opinion on what is happening and what will happen in the next few years?

 

Supermarket milk pricing questions

1.Would you describe the demand for milk in Australia as elastic or inelastic? Why?

 

2.What pricing strategy would be used to best describe reduction in the price of milk to $1per litter?

 

3.What price adjustments do you foresee being carried out in the future by Coles and Woolworths?

 

4.Do you think that the strategy implemented by Coles has been successful? Why or why not?

 

5.What ethical concerns should be considered by marketers when setting a price strategy?
 
 

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