What are Your Promotional Objectives for the Launching of the Brand on the New Market?

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Adaptation of the marketing strategy

 

This part should be based on strong marketing research and supported by credible data.

This phase should include the following:

1.Your positioning:

    • Do you need to modify your positioning in the new market and why?
    • In this case what is your new positioning?

2.Your product strategy:

  • Will you launch your products under the same brand name? Will you modify any other elements of your branding? And why?
  • How will your product be better than the existing competition (if any)?
  • Will you make any modifications to the product attributes and features? And why?
  • Will you make any modifications on the product range? And why?
  • Will you make any modifications to the additional products/services associated with the core products of the brand? And why?

3.Your pricing strategy:

  • What are your pricing objectives and strategies on the new market?
  • What factors are particularly important for your pricing strategy on this market?
  • Provide your prices vs. those of comparable products on the market

4.Your promotion strategy:

  • What are your promotional objectives for the launching of the brand on the new market?
  • What will be your key advertising message.
  • What elements of the promotional mix will you use and why?

5.Your distribution strategy:

  • What distribution channels will you use on the new market and why?

6.Conclusions and a brief presentation of the key recommendations for the future development of the brand on the chosen market
 
 

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