What are the Risks to the Organization?


SKU: Repo000231 Category:

Use of Technology in Business



The tutorial brief requirements are:

Check out the Burberry flagship store in London


And read this short article http://www.guardian.co.uk/fashion/2012/sep/12/burberry-

london-shop- website and this one http://www.luxurydaily.com/burberry-unleashes- tech-

savvy-heritage- with-new- flagship-launch/

What are the risks to the organization? Consider staff, investment and long-term strategic advantage. What other types of retail environments could do something similar?

Other information:

Take a look at the website and the short articles. What type of strategy are they taking?

What risks are they taking? Do you think this gives them a competitive advantage? How

long before the technology looks outdated? Do you think it could work for other retailers?


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