1)Which are the main reasons why Google is considered to be a rich example of how a company may use technology to build sustainable and dynamic competitive advantages?
2)The authors argue that Google practices strategic patience. How does this concept describe Googles strategy?
3)What are the main characteristics of Googles technological infrastructure?
4)Explain Googles innovation ecosystem.
5)Explain how Google has built innovation into organisational design.
6)How does Google foster a technocratic culture?