Summaries the Major Strategic Issues in the Environmental Analysis


SKU: Repo502888 Category:

Chooses two relevant strategic issues and justifies their choices


Learning outcome 

The objective of this assessment is to discuss the strategic options your organisation should consider and to recommend the best option in terms of the strategic issues facing the organisation. (There is an example of one way to do this assignment in the readings – Strategic Options for British Airways).


You need to discuss:

Introduction :

Include a recent (last five years) challenge which the firm has faced.


Strategic Issue :

Briefly summarise the strategic issue you identified in Assignment 1 (Part B).

Discuss this issue with relevant justification, analysis and examples. Explain why you consider this the most important issue identified.


Strategy Options :

  • Explain the strategy options for this issue. Make sure you include both a description of the option and the method/s.
  • Evaluate the strategy options using the RACES framework (Resource, Acceptable, Coherent, Effective, Sustainable)


Best Strategy Option 

Discuss which strategy or combination of strategies would be the best option for the firm and which strategies should be rejected. Ensure you justify your choices




Information sources

For this report you need to include justifications which are based on the strategic issues, the theory and examples. Your main source of information will be in

  •  Academic books and journals
  • Business magazines


Strategic Issue 

Summarises the major strategic issues in the environmental analysis

Chooses two relevant strategic issues and justifies their choices


Strategy Options 

Content understanding, Research and Analysis Explanation of options is concise, clear and with method is appropriate to the strategic issue and business

Evaluation of options shows independent thought through the analysis and evaluation of information, concepts

Evidence of independent research using a range of appropriate sources


Best Strategy Option 

Choice is appropriate to the business and the environments it operates in Justification covers all strategy options and shows synthesis of independent thought through the analysis and evaluation of information, concepts

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