Strategic Management in Relation to the Duck and the Lemonade


SKU: Repo920304 Category:

Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies


Answer the following Assignment Question:

“ Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies.”

  • Do you agree with this statement?
  • Discuss having regard to ‘The Duck and the Lemonade Stand’ as a basis for your argument.
  • Theoretical concepts must also be included as part of your answer.


Some suggestions on how to answer this question (this list is not exhaustive).

  • Your answer must be based in the theory and concepts taught in this course.
  • As a minimum research requirement, the subject text book and required readings must be referenced as part of your research effort to answer this question.


Recommended Assignment Structure

1. Title Page

With the assignment paper title, provide your name, student number, and group name.


2. Executive Summary (Optional for the Individual Assignment)

A short description of the topic and details regarding the discussion.


3. Contents and list of figures

This would list all the appropriate headings, sub-headings, and figures contained in the report. These should include the page numbers for quick reference.


4. Introduction

The introduction provides the main ideas to be discussed in the paper. It provides no examples. Write the introduction last, then you know what you are introducing.


5. Body of the Assignment

This develops and details the points made in the introduction, in the order they have been presented in the introduction. Evidence, causes, and limitations to points should all be explored. All work should be clearly referenced.


6. Conclusion

Your conclusion should not cover or make any new points. Instead, it should summarise the main points of the report.


‘Strategy’ is not just a word, it is a process. Concentrate on understanding the process in this assignment context, NOT just the word. Understanding Strategy as a process, will assist you as you construct your argument.

The assignment is not just about “The Duck and the Lemonade Stand”. The assignment is concerned with answering the assignment proposition: “Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies”. So, if you were to, perhaps, de-construct the assignment into a series of percentages towards answering the proposition – maybe 90-95% of the assignment should be utilised to demonstrate your argument to the assignment proposition concerning strategy. The remaining 5-10% should be to utilise 'The Duck' as a form of case study by which you demonstrate your understandings regarding strategy.

Do not use any other businesses/case studies etc., apart from “The Duck” to answer the assignment proposition; such is not necessary or required.

Can you also identify landscape considerations as part of the strategy process?

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