A Critical Analysis MacPac Strategic Change


SKU: Repo944567 Category:

Strategic Implementation

Strategic Direction & Analysis


Learning Outcome

In groups (no more than four) develop a PowerPoint presentation (with commentary) which discusses the issues that there would be for Macpac as they implement a retail brand shop (on the model of Kathmandu shops) in New Zealand and Australia.

Macpac’s New Strategy

Macpac has traditionally been a wholesaler, relying on others to sell its product, but the trio (new owners) have turned it into a retailer and are opening their own brand of stores across New Zealand and Australia. http://www.macpac.co.nz/


Your presentation, made up of 8 to 10 PowerPoint slides should include:

• What is implementation?

• Identify the Strategic direction

• A summary of the key implications of this strategy

• How would you address these implications (this needs to include references to Leadership and Organisational Structure/Design)

• A discussion around ‘Change’

• A commentary of your ideas/discussion


It is important that:

• You use clear visuals/diagrams and information which can be clearly understood

• Every group member needs to actively contribute to the presentation  Indicate which group member has done what task


The presentation will be assessed by lecturer. Your commentary must justify your ideas. You will be assessed on:

• Content and analysis – the implications and how you address them. It is important that your presentation includes the application of theoretical concepts.

• Presentation – professional, visual and well organised.



Comprehensive, accurate and persuasive. Shows excellent knowledge and understanding of key issues. Appropriate of application of theoretical concepts. All major points are discussed effectively and clearly


  • Generates original ideas through analysis of information and concepts
  • Evidence of the ability to synthesise which integrates and interprets information


Presentation is clearly organised with effective introduction (catches the audience’s attention), had effective transitions and has an effective conclusion

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