Identify and briefly describe at least two, and no more than three, target markets for your e-business

SKU: Ema0015 Category:

Identify the industry within which your e-business will operate and write an industry analysis

 

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Task:

You are an entrepreneur. Given the recent developments in E-Commerce, you would like to open an E-Business. In this assessment:

a)Identify the industry within which your e-business will operate and write an industry analysis.

 

b)Write at least three goals for your business. Each goal should include both a clear statement of purpose and brief explanation.

 

c)Clearly describe the E-Commerce aspects of your business and how they will be used to leverage your competitive advantage in the marketplace.

 

d)Formulate and write the value proposition of your e-business. This should be a paragraph or two that clearly states the benefits your business will offer to customers and justifies why this is an important proposition for customers and in the marketplace.

 

e)Identify and briefly describe at least two, and no more than three, target markets for your e-business.

 

f)Identify one to three competitors that are popular with your target markets. Conduct a critique of their E-Commerce service, systems and mechanisms (hint: Web sites are a good place to start).

 

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