How can Organizations Integrate a Mobile Advertising Strategy into the Rest of Their Strategy?

The tutorial brief requirements are:

How can organizations integrate a mobile advertising strategy into the rest of their strategy?  Do you see any channel conflict developing?   What do you see as the future of location-based services?

Try to find at least 5 examples of mobile advertising, from anywhere, advertising anything.

Other information:

Try your best to find some good examples.  It might be difficult, but see what you can come up with.  You might find examples when you least expect it – maybe check things like www.thedrum.co.uk or other similar sites.

Then think about how mobile advertising could be integrated alongside other media channels eg a website, banner ads, social media, TV advertising etc.  Could it be a problem or is it just another way to get your organization’s message over?

Do you think location based services an invasion of privacy or a good thing?  When and where are they useful for individuals and organizations?