The tutorial brief requirements are:
How can organizations integrate a mobile advertising strategy into the rest of their strategy? Do you see any channel conflict developing? What do you see as the future of location-based services?
Try to find at least 5 examples of mobile advertising, from anywhere, advertising anything.
Other information:
Try your best to find some good examples. It might be difficult, but see what you can come up with. You might find examples when you least expect it – maybe check things like www.thedrum.co.uk or other similar sites.
Then think about how mobile advertising could be integrated alongside other media channels eg a website, banner ads, social media, TV advertising etc. Could it be a problem or is it just another way to get your organization’s message over?
Do you think location based services an invasion of privacy or a good thing? When and where are they useful for individuals and organizations?
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