HubSpot want to reduce their ‘churn’ rate and have hired you as a CRM consultant. Write a report:
• Background/ how did Hubspot get where it is at the start of this case?
• Explain the concept of ‘churn’ in relation to Hubspot’s business
• What do you recommend to HubSpot? (FOCUS ON CRM strategy)
Individual Assignment 1: HubSpot DO
• Analyse the business challenge and the possible solutions
Description of Assignment:
Analyse the case study on a given organisation’s CRM options Make recommendations as to what you believe the organisation should do/ should have done as regards CRM.
Introduction – what are you analysing and why?
Theory – explain the criteria with which you are making the analysis
Assignment 1: things to consider
• What are the key principles of CRM for B2B?
• Who is a typical customer of of Hubspot?
• What drives them?
• What needs does Hubspot meet?
• What are the main reasons for ‘churn’?
• How can HubSpot get better at preventing churn?