‘Critically evaluate Grant McCracken’s assertion that modern corporations need a ‘Chief Culture Officer’
Description of Assignment: This assignment requires students to think about the question posed. It requires them to construct an argument and back it up with evidence from readings, class materials and their own research.
Criteria: Answers the questions posed; analysis is thoughtful, accurate, and detailed; writing is clear and free of errors; the assignment is neatly organised and presented and of proper length. It demonstrates a good understanding of the conventions of academic writing; argument is clearly laid out and fully backed up by references and evidence.