1.What do you think is the most critical strategic issue confronting IKEA? Explain your answer by drawing on relevant topics in Strategic Management.
2.Drawing on relevant topics in this unit, what do you consider to be IKEA’s strategic capability/ies? Explain your answer. How do you think IKEA can identify and leverage or exploit its strategic capability/ies to achieve or sustain its competitive advantage and respond to the critical issue that you have identified in Q1?
3.Drawing on the relevant topics in this unit, what do you think is/are the strategic direction/s at the corporate and business-levels IKEA should pursue over the next three years by building on its strategic capabilities (identified in Q2) and responding to critical strategic issue that it must face (identified in Q1)? Be able to explain your answer by highlighting how and why the strategic direction/s create value for IKEA. Explain your answer comprehensively but concisely.