Discuss the reason based on which you decided to position the business in this matrix?

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What is the difference between a market and an industry?

 

Q1

Choose a company and discuss its growth strategies and explain in details the desired outcomes of these strategies and how are they going to be measured

 

Q2

Draw the BCG matrix for a company (Nike). Discuss the reason based on which you decided to position the business in this matrix?

 

Q3

Discuss miles and snow’s four business strategies and give an example of each type ( same industry ). Why do you think that these examples fit the four concepts?

 

 Q4

Through an example of an industry differentiate between prospectors and defenders ( both types) based on the following criteria:

> -scope

> -goals

> -synergy

> -industry

> -competition

 

Q5

What is the difference between a market and an industry? Choose a multinational company and indicate its market and industry. What is the critical success factors of this industry? Who are the major players in this industry? Discuss the attractiveness of this industry at macro and micro level.

 

Q6

Choose a company that is about to introduce a new product to the market ( when Sony will produce PlayStation 5) then pick three types of forecasting methods that in your opinion are the best to be used for this specific product. Do they have limitations? What will be the expected adoption rate of the product ( AIETA)? What is the adoption factor to be used?

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