Discuss the Position of the Company in the Market Relative to Competitors


SKU: Buss003289 Category:
  • Environmental sustainability
  • Social sustainability
  • Economic sustainability


(a) You will identify a New Zealand public company for investigation (company to be approved by the lecturer). Indicate why you selected this company. 

(b) Explain the business of the company. Indicate whether it has an export market. If so to which countries does it export to and which countries are the largest markets. Discuss various aspects of sustainability and evaluate their importance to the future of the company.

(c) Describe the products/services of the company. Discuss the demographic market of the company.

(d) Discuss the position of the company in the market relative to competitors.

(e) Examine the impact of the economic environment over the last five years as it relates to the company and project its likely position over the next 18 months.

(f)Provide a detailed SWOT Analysis providing rationale for the points raised in the analysis.

(g)Compare various definitions of strategy. Select one definition, identify the source, and explain why you selected that particular definition.


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