Discuss how worldwide demographic trends are affecting opportunities for international market

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Is there evidence of a segmented approach or are they mass marketing?

 

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1. Go to Nestle’s Australian web site. Review its latest news and the Peter’s brand page to identify recent new- product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you thing they will be successful? Why or why not?

 

2. If a  company is interested in estimating the distribution of income in the Northen Territory or New Zealand’s North Island, could it proceed? Be specific.

 

3. Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P & G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies is terms of how well they segment their market and prepare a set of recommendations o how they could segment their market further.

 

4. Discuss how worldwide demographic trends are affecting opportunities for international market and which industries are set benefits from the aging baby boomers.

 

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