Discuss all of the countertrade strategies that are possible for major America company that wants to operate in Kuwaiti

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Discuss the main environmental influences on their pricing decisions

 

Question 1

Pick a Kuwaiti company that will start international operation in the USA and discusses the tariff and non-tariff barriers could face company (due to the shortage of information use your own reasoning). Which entry mode should they choose (joint venture, licensing, FDI) and why?

 

Question 2

Through an example discuss a global strategic partnership between two companies (why is this case considered GSP?). Discuss the success factors that were available in these companies. Note: you can use a co-brand case.

 

Question 3

Pick a company with international operations and discuss their global strategy with regards to the following:

a.Brand image

b.Is it a Local/international/global brand(s).

c.Does it have multiple brands?

d.Packaging

e.Labeling

f.Aesthetic and environmental consideration.

g.Do they use product adaption or extension? How?

 

Question 4

Discuss all of the countertrade strategies that are possible for major America company that wants to operate in Kuwaiti

 

Question 5

Pick a company that will start international operation in Kuwait and suggest the pricing general strategy (skimming vs.penetration) and why? What pricing policy(s) they should follow? Discuss the main environmental influences on their pricing decisions(competition, regulations, and cost).

 

Question 6

Pick a company that distributes its products through at least 2 different retailing channels. What type of retailers are they using? Discuss the logistics functions needed for each channel and the utilities achieved with it.

 

Question 7

Pick a company that has international operations in different countries(2 countries of your choice) then discuss the following for each country.

a. The type of the company (global international, multinational).

b.The main message of the advertisement.

c.Cultural Considerations.

d.Media decisions and vehicles

e. Advertisement Appeal and Execution type

 

Question 8

Pick a company that could start international operations in Kuwait then discuss the best sales promotions methods that they should use (and why). As they decide to use personal selling, what nationality of the nationality of salespeople they should use? Apply the advantages and disadvantages of using this nationality in Kuwait.

 

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