QUESTION 1: Attitudes towards Korean Ginseng Chicken and Daegu Otgol Village
Describe four functions of consumer attitudes and provide an example for each. Which two functions of consumer attitude do you think are relevant with regards to product-destination authenticity? Please justify your answers.
Question 2: Improving attitudes towards Daegu Otgol Village
Assuming you were part of a consulting firm that has been commissioned by the Korean Tourism Board. Provide two key marketing strategies that you could use to improve attitudes towards Daegu Otgol Village. Please use two types of attitude change theories and provide the various tactics that you would use.