Analyse the case: Chris Lamers at Loyalty New Zealand


SKU: Repo930024 Category:
  • Challenges
  • Opportunity
  • Fly Buys


This assessment piece requires you to work individually to research and then present your solution to the problem in a formal written document that is well structured and appropriately referenced.

In the text, at the start of each of the Solomon et al. chapter, is a ‘Decision Maker’s’ case. For this assessment, you will critique the case of Chris Lamers, a decision maker at Loyalty New Zealand and the real-life solution given at the end of Chapter 4. Your task is to identify one of the options that was not selected as the solution and show how this option could have been argued more strongly and implemented, or alternatively, detail an option that was not considered. In the world of marketing many options are possible, and just because an option was selected (and it worked, and thus, was included in the text), does not necessarily mean that it was the ideal course of action – others may have been better, but we will never know! This is an opportunity to apply your unique insights and to be flexible in your marketing thinking.

Having chosen a case to critique, you will prepare a detailed argument for selecting one of the non- chosen options. of course you have the benefit of hindsight! You can refer to changes in the business environment which weaken the correctness of the original decision or bring in other issues which strengthen the argument for one of the non-selected options. You may also suggest a completely different and additional course of action

This written assessment task will help you attain the following subject learning outcomes:

  • Critically evaluate and apply marketing principles and theories to selected “real life” organisations and case studies
  • Appraise marketing from a holistic perspective within the organisation

Writing your homework and assignments all on your own is a difficult task. So, Assignments4u has made it easy for students by helping them in writing their assignments. Assignments4u will assist you in completing your tasks, and you can approach us with all your assignment, homework, and essay writing requirements.

We have over 4350+ experienced writers working as experts in different streams of study. Get all your academic doubts clarified and take pride in learning subjects like history, math’s or law. Our assignment help and essay help is available in countries like USA, Australia, New Zealand, Singapore and many more. Get accounting assignment help, corporate nursing assignment help, marketing assignment help or else statistics assignment help in exchange for a nominal price.


There are no reviews yet.

Be the first to review “Analyse the case: Chris Lamers at Loyalty New Zealand”

Your email address will not be published. Required fields are marked *

Sorry no more offers available

When assignments gets tough, get tougher

Want a fresh solution like this one? 
We are available 24/7
Call Back