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MGMT 300- Persuasive Message

Aug 28, 2023

Persuasive Message

Answer the following questions…….

  1. What are the main components of a persuasive message?

There are four main components of a persuasive message. They are mentioned below.

  1. Getting the receiver’s attention
  2. Introducing the product, service, or idea to the receiver and drawing their attention to it.
  3. Create a desire in the receiver by presenting evidence of its value.
  4. Encourage the receiver to take action.
  5. Compare and contrast the three types of messages positive, negative, and persuasive.

Positive message:

A positive message is a message which consists of routine good news and that’s why the audience is expected to reach in a neutral to positive manner. Generally, these messages consist of items like confirmation, direction, congratulations, simple credit requests, or credit approvals (Sallis., Harper & Sanders, 2018, p.8) However, sometimes a routine or expected denial can also be included in such messages. The receivers should like this kind of message as it was expected. Although the message is not completely positive the receiver considers it routine.

Negative message

On the other hand, the negative message is expected to reach the audience negatively desires, as it contains bad news. In these kinds of messages, the sender’s goal is to convey the bad news to the receiver in such a manner that their business relationship stays unharmed (Doré et al. 2019, p.2575). Due to these messages, the receivers may not be pleased and become uncomfortable.

Persuasive message:

Lastly, In the case of a persuasive message which comes under an overlapping category, the receiver is more likely to be in an encouraging state to act as the sender desire in some cases which will require a positive audience (Li & Sundar, 2022, p.1360).

  1. Write about a time that you have used one of these types (Positive, Negative and Persuasive) of messages.
  2. What was the message about?
  3. How did you organise the message? Give details.
  4. Was it effective? Why?
  5. What would you do differently next time?
  6. I have used these types of messages several times. The last time I used a positive message that contained the news of my new job that I got a few days back.
  7. I wrote this letter to my parents and organized the message with brief details that were required. Such as the joining date of the job, job location, and needful to be done before joining.
  8. I think that the message was pretty effective as it contained the news of getting the job and the details regarding it precisely and at the same time it was to the point as well which made the message lean.
  9. Next time I don’t feel many changes are needed as it conveyed the message perfectly. However I feel that I should have added my few personal requirements before joining in that message as well.

Reference list:

Sallis, A., Harper, H., & Sanders, M. (2018). Effect of persuasive messages on National Health Service Organ Donor Registrations: a pragmatic quasi-randomized, controlled trial with one million UK road taxpayers. Trials19(1), 1-10.

Doré, B. P., Cooper, N., Scholz, C., O’Donnell, M. B., & Falk, E. B. (2019). Cognitive regulation of ventromedial prefrontal activity evokes lasting change in the perceived self‐relevance of persuasive messaging. Human brain mapping40(9), 2571-2580.

Li, R., & Sundar, S. S. (2022). Can interactive media attenuate psychological reactance to health messages? A study of the role played by user commenting and audience metrics in persuasion. Health Communication37(11), 1355-1367.

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