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SIM 432- Activity 3: Communication & Education

Aug 25, 2023

Communication & Education

A community assessment begins with a basic windshield survey where each community subsystem is explored. Explore how communication and education can influence the health of a population. Examine how communication and educational systems can be used to promote and support health. Meet with Mayor Franklin Hill who will provide additional insights into these subsystems. Enter Sentinel City® continue your virtual experience by taking a bus tour of Sentinel City®. Feel free to choose any bus speed and/or get off the bus at any time to walk around. As you take the tour, write down your observations, specifically focused on the following subsystem:

Communication and education. Compile your observations and any demographic information addressing each item listed in the first column of the rubric. You are encouraged to add other relevant characteristics you observe that may not be listed in the first column as you complete this activity.

Case Scenario

There has been a recent multi-neighborhood foodborne outbreak involving E.coli (Escherichia coli) in Sentinel City®. Sixty elementary school-age children were out sick this week. Several adults and children from all four neighborhoods have been evaluated at local clinics and the emergency room with complaints of abdominal pain, sudden severe diarrhea, nausea, and fatigue. What form of formal mass communication would be most effective for educating the public about the causes, symptoms, and prevention of E. coli in the city? Use ‘government websites or scholarly literature to support your rationale for the mass communication method you select. In 150 words or less, develop a newspaper script, poster, billboard, or social media platform appropriate for adults and teens. When preparing information to share with the community, consider the demographics of each neighborhood and health literacy.

Activity 3: Communication & Education

Risk communication represents one of the most necessary however difficult preventive measures. Throughout epidemics, outbreaks, nuclear, radioactive, and humanitarian crises, enabling genuine disclosure of knowledge, ideas, and views among specialists, community representatives, or authorities as well as vulnerable individuals preserves people’s lives, reduces harm or restricts the transmission of illness (Garcia-Ruiz & Perez-Escoda, 2020, P.15). Risk response awareness in infectious diseases enables those in need to comprehend and implement preventive actions. To ensure that the guidance offered is pertinent, trustworthy, and suitable, this also enables authority and specialists to pay attention to or respond to the requirements and interests of persons in danger. I’ll talk about the E. coli epidemic that’s now affecting Sentinel Cities in this essay. I’ll certainly make a brief public remark on this epidemic.


Mostly on transport visits to Sentinel City, several different ways of communicating were observed. Publications, a broadcaster, message boards, and posters containing adverts, banners, as well as exhibits could be observed all over the area (Garcia-Ruiz & Perez-Escoda, 2020, P.15). Additional ways of communicating comprise face-to-face conversation, digital messages such as mail, social networking sites, or chatting, and phone conversations. I was concerned that almost all of the messages in Sentinel City were published in English when I looked through the various types of interaction there. Depending on the particular city’s population, several people live in the Casper Park and Commercial Hills neighborhoods and speak English as a secondary vocabulary. To suit every one of the citizens of Sentinel City, the marketing or messaging has to be available in numerous regions (Harkness & DeMarco, 2016, P.31). Numerous goods were marketed on posters that could be seen throughout the town. The Nightingale Place banner promotes conservation. The marketing seemed to have proven effective since this was the area of Sentinel City that featured the cleanest that could be observed. Advertisements that encouraged the pandemic vaccination as well as those that advised against emailing, drinking, and eating could be seen throughout Acer Centre. Advertisements for music broadcasting, drug and alcohol treatment, immunizations, and local elections might be included in advertisements (Garcia-Ruiz & Perez-Escoda, 2020, P.15). There was a banner that warned against texting and driving. Two banners might be spotted inside the Manufacturing Heights neighborhood. An advertisement targeted expectant moms. Another poster in the vicinity promoted the use of e-cigarettes rather than conventional cigarettes.

The billboard appeared to also be placed in an undesirable area because it was next to a religious as well as a school. This billboard appeared to be placed in an undesirable area because it was next to churches and a university. It is inappropriate to advertise e-cigarettes to kids, particularly considering that kids within that neighborhood have a greater chance of becoming addicted because of their socioeconomic situation (Harkness & DeMarco, 2016, P.31). Newspapers stands could be found all across the town, several of which were close to public transport. These have been strategically placed so that the people of Sentinel City could access them. Within the Community, a sizable noticeboard containing various ads was visible. I didn’t notice any commercial advertisements in Sentinel City that indicated a dominating political allegiance. The billboard that encouraged citizen voting was indeed the sole instance of political advertising that’s been identified. However, it did not imply support for any particular political party specifically.

Across the stores, banners and advertisements could be observed in the storefronts as well as the doorways. Every bus stop has a guidebook available. Sentinel City Radio Buzz mentioned a radio program. According to radio program data, they broadcast community service messages, and most of them include health-related data. A large percentage of viewers have been over the maturity level over-65 demographic making up the largest portion of the community. A monthly magazine that is sent to every urban resident was mentioned during a conversation with the mayors of Town. Using this kind of communication can help people stay informed about changes and advancements in the neighborhood.

Foodborne illness outbreak:

The CDC emphasizes the need for instant communication mostly in case of food poisoning illness epidemics, noting that timely public warnings about tainted foodstuffs may result in lifesaving outcomes. Foodborne illnesses could be caused by both based on biology and nonhuman species factors, as per Harkness and DeMarco, and they may also be introduced via microbes and their toxins. The meals with the highest risk of contamination are those that are uncooked or unheated and come from animals. This is critical to pinpoint areas of dietary security weakness so the food processing sector including governing agencies may take appropriate corrective action. The following declaration, which discusses the latest E. coli epidemic in Sentinel City, was written by the CDC’s recommendations for communicating the dangers of foodborne illness (Garcia-Ruiz & Perez-Escoda, 2020, P.15). This notice has been given to the citizens of Sentinel City in light of the current Escherichia coli pandemic there. There were instances of illnesses among a variety of adults and youngsters throughout the town’s neighborhoods, while 60 kids are estimated to also miss school in the week due to sickness. The associated concerns should be reported to the neighborhood walk-in center, emergency treatment facility, or primary healthcare practitioner’s clinic as soon as possible: stomach discomfort, abrupt and extreme diarrhea, sickness and vomiting, and weariness.

To stop E. coli, abide by the following recommendations:

  • Every product should be well washed.
  • Utilize fresh serving plates, cookware, and spoons to prevent cross-contamination.
  • Prevent additional foodstuffs or clean things from coming in contact with cooked meat.
  • Because teens who live there are more likely to encounter it.

Every inhabitant of Sentinel City should have access to this statement in several different languages. It must be simple to read and write in everyday language. The advertising should appear on the front page of the local newspaper and be displayed on the community center bulletin board, as well as on the nearby hospital (Harkness & DeMarco, 2016, P.31). The announcement ought to be broadcast on local news channels as well as the radio. The city should also publish this message on its social media pages, as kids are more likely to read it there.


Strategically placed banners of an epidemic of a foodborne illness can prevent its prognosis. The ability to gain the trust of the audience is crucial for individuals in charge of risk communication. Additionally, it is crucial to communicate the information in a variety of languages and reading levels so that people of diverse educational backgrounds and races may comprehend it and get ready for the disease epidemic.


Garcia-Ruiz, R., & Perez-Escoda, A. (2020). Communication and education in a digitally connected world. presentation. Revista Icono 14-Revista Cientifica De Comunicacion Y Tecnologias, 1-15.

Harkness, G. A. & DeMarco, R. F. (2016) Community and Public Health Nursing. Philadelphia:

Wolters Kluwer Health.

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