Compose an essay in which you describe the strategies you will employ when responding to the scenario using the following concepts. Chapters will be provided
- Communicator Strategy – your communicator strategy needs to include general, action, and communication objectives.
- Audience Strategy – your audience strategy needs to reflect consideration of those who will be listening to your presentation.
- Message Strategy – correctly define your message strategy as “direct” or “indirect” and present your reasons for this choice.
- Channel Choice – correctly and thoroughly explain your channel choice.
- Culture Strategy – address all issues which may stem from the diversity present in your audience and explain how you will adjust your message to meet the needs of your audience.
Case Study Scenario: The company you work for has just announced that it intends to sign on 20 new clients each month for the next six months. You are a manager in this company and need to communicate this change in a way so that employees will be aligned with the upcoming changes. Your employees include both men and women, ages 32 – 67 and include African-Americans, Caucasians and Native Americans.
Create a communicator strategy, which includes general, action, and communication objectives.