The objective of this assessment is to discuss the strategic options your organisation should consider and to recommend the best option in terms of the strategic issues facing the organisation. (There is an example of one way to do this assignment in the readings – Strategic Options for British Airways).
You need to discuss:
Introduction : Include a recent (last five years) challenge which the firm has faced.
Strategic Issue :
- Briefly summarise the strategic issue you identified in Assignment 1 (Part B). Discuss this issue with relevant justification, analysis and examples. Explain why you consider this the most important issue identified.
Strategy Options :
- Explain the strategy options for this issue. Make sure you include both a description of the option and the method/s.
- Evaluate the strategy options using the RACES framework (Resource, Acceptable, Coherent, Effective, Sustainable)
Best Strategy Option :
Discuss which strategy or combination of strategies would be the best option for the firm and which strategies should be rejected. Ensure you justify your choices
For this report you need to include justifications which are based on the strategic issues, the theory and examples. Your main source of information will be in
• Academic books and journals
• Business magazines