Preparing reports for the EMR case & to focus your analysis on the following main issues:
- Evaluate the business opportunity using an environmental analysis (e.g.,the macro and micro environmental or PESTEL or SWOT analysis)
- Perform a market segmentation,decide on your target markets,and propose positioning strategies for the targeted segment(s)
- Identify and evaluate options with respect to pricing, distribution,and marketing communications tactics (Marketing mix:the 4 P’s or the C’s)
- Do whatever financial analysis you deem necessary based on the data provided in the case
What is important is that you know what you would have done in that specific marketing situation, and why, and that you begin to construct your own framework for approaching more general marketing problems.
1. Introduction and clear identification of the main problem(s) in the case.
2. Analysis of the environment and its implications.
3. Through analysis of major issues: Marketing strategy (STP). The marketing mix).
4. Quality of financial analysis.
5. Quality of recommendations and conclusion.
6.Organization of the report