1.Describe and evaluate Aussie Pooch Mobile’s product, business, and corporate strategies.
2.Describe and evaluate Aussie Pooch Mobile’s current positioning strategy. Should Aussie Pooch Mobile reposition itself against its competitors in its current and new markets, and should it have different positioning strategies for different geographic markets?
3.What are Aussie Pooch Mobile’s key success factors and sources of competitive advantage? Are its competitive advantages sustainable, and how would they develop in the future?
4.Could Aussie Pooch Mobile transfer its key success factors to new markets as it expands both in Asia and in other parts of the world?
5.How do you think Aussie Pooch Mobile had/would have to adapt its marketing and operations strategies and tactics when entering and penetrating your country?
6.What general lessons can major dog washing services in your country learn from Aussie Pooch Mobile?