The tutorial brief requirements are:
Check out the Burberry flagship store in London
And read this short article http://www.guardian.co.uk/fashion/2012/sep/12/burberry-
london-shop- website and this one http://www.luxurydaily.com/burberry-unleashes- tech-
savvy-heritage- with-new- flagship-launch/
What are the risks to the organization? Consider staff, investment and long-term strategic advantage. What other types of retail environments could do something similar?
Take a look at the website and the short articles. What type of strategy are they taking?
What risks are they taking? Do you think this gives them a competitive advantage? How
long before the technology looks outdated? Do you think it could work for other retailers?