What are the Critical Success Factors for M&Ms BMW, and Reebok in Their Mass Cus­tomization Strategies?


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The continuous process is suitable for manufacturing washing machines.



True/False Choice

Identify, (circle) TRUE/FALSE choice that best completes the statement or answers the following:

1.A job shop manufacturing process allows products to be customised for specific custom­ers.


2.Make-to-order strategies typically have lower inventory and warehousing cost than make-do- plan strategies.


3.The customer accommodation cycle for make-to-plan items is typically longer than the cycle for assemble-to-order items.


4.A six-sigma quality program suggests that the acceptable level of defects or failures is one-half that of a traditional three sigma approach. (True/False).


5.Performance-based logistics has been found to both improve quality as well as reduce cost for the buying organisation.


6.In MTS (Make-to-Stock), customer orders are satisfied from work-in-process inventory.


7.One of the primary objectives of Lean Systems is to produce a product without defects.


8.The continuous process is suitable for manufacturing washing machines.


9.When a product is designed for logistics, its packaging and transportation must be decided after the prototype has been approved by the designer.


10.The ISO 9000 deals with conforming to certain environmental standards.


Study questions 1, 2, 3, 4 and the challenge question which is #1


1.Using television receivers as an example,how could there different brands be perceived by different consumers as being the best quality brand in the market?

2.Why would a company’s cost of manufacturing and procurement tend to increase as the firm changes from an MTP to an MTO strategy? Why would inventory costs tend to decrease?

3.How does a firm’s marketing strategy impact its decisions regarding the appropriate manufacturing strategy?

4.Many people think of lean systems as being incompatible with mass customization and flexible manufacturing. Why is this conclusion incorrect?

Challenge Questions:

1.What are the critical success factors for M&Ms BMW, and Reebok in their mass cus­tomization strategies?

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