International Marketing Plan.
Chosen company is Vertical green Pte Ltd, and the target country is China.
This is the culmination of all phases of the group exercise. The report should include:
- Executive Summary
- Relevant Background information
- Business Environment
(PESTEL analysis, SWOT and Market analysis)
- Selected Marketing Strategy
(Objectives, target markets, market positioning and marketing mix)
- Implementation and Control
- Business Conclusion