If you were looking for an apartment at this time, what are six nonlocational requirements that you would consider important

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Features of an office building that may be important to one market segment or another include

 

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1.Factors that affect housing market segmentation include all except:

a.Household income.

b.Household age.

c.Household size.

d.Household unemployment status.

e.Household lifestyle.

 

2i.If you were looking for an apartment at this time, what are six nonlocational requirements that you would consider important?

 

2ii.The process of creating a market-defining story includes all of these questions except:

a.What is the product?

b.Who is the customer?

c.Where is the customer?

d.What is the price?

e.What is the competition?

 

3.The cycle of real estate market research starts with:

a.Creating a market-defining story.

b.Assessing the national market.

c.Collecting market data.

d.Posing preliminary conclusions.

e.Testing the current market condition.

 

4.Features of an office building that may be important to one market segment or another include:

a.Floor plate size.

b.Character and amount of parking.

c.Nature of other tenants.

d.Provision for electronics and communication systems.

e.All of the above.

 

5.A strong assertion about the large amount of data seemingly available for real estate market research is that most of it are:

a.Inaccurate.

b.Too costly.

c.Irrelevant to a given analysis.

d.Too detailed.

e.Too old.

 

6.The approach to real estate market research advocated in this chapter starts with the:

a.National economy.

b.Local economy.

c.Relevant industry market.

d.Region.

e.Nature of the property.

 

7.A powerful tool for managing, manipulating, and displaying location-specific data is:

a.Statistical regression analysis.

b.Development cash flow software.

c.Psychographics.

d.Geographical information systems.

e.Database management software.

 

8.A very sophisticated, data-intensive , and statistically intensive method of examining market segmentation is known as:

a.Regression analysis.

b.Discriminate analysis.

c.Survey research.

d.Psychographic research.

e.Cluster analysis.

 

9.Causes of real estate cycles include:

a.Business cycles.

b.Long real estate “gestation” periods.

c.Weather cycles.

d.Both a and b, but not c.

e.All three: a, b, and c.

 

10.Data used in the market research cases in this chapter that are publicly available over the Internet include all of the following except:

a.Detailed data of the U.S. decennial census.

b.Data from County Business Patterns (U.S. Bureau of the Census).

c.National apartment vacancy rates from the U.S. Current Population Survey.

d.Data on job location from the National Transportation Board.

e.Data from the U.S. Bureau of Labor Statistics.

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