The tutorial brief requirements are:
How can organizations integrate a mobile advertising strategy into the rest of their strategy? Do you see any channel conflict developing? What do you see as the future of location-based services?
Try to find at least 5 examples of mobile advertising, from anywhere, advertising anything.
Try your best to find some good examples. It might be difficult, but see what you can come up with. You might find examples when you least expect it – maybe check things like www.thedrum.co.uk or other similar sites.
Then think about how mobile advertising could be integrated alongside other media channels eg a website, banner ads, social media, TV advertising etc. Could it be a problem or is it just another way to get your organization’s message over?
Do you think location based services an invasion of privacy or a good thing? When and where are they useful for individuals and organizations?