Explain the Difference Between Marketing Synergies and Product Synergies


  • Communication benefits of packaging
  • Functional benefits of packaging
  • Perceptual benefits of packaging


SKU: Mark003233

1. Explain the global impact of retailing and give examples.

2. Explain the difference between marketing synergies and product synergies.

3. Explain the following statement: ‘Packaging provides communication, functional, and perceptual benefits for manufacturers, retailers, and consumers:

4. Compare and contrast routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

5. Where would potatoes, a photographic studio. and a psychologist fit into the service Continuum?


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