Environmental Analysis of the Potential Export Country

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  • Macro Environmental Analysis
  • Cross-cultural Analysis

 

SKU: Repo1009874

1.Choose a company and product which operates within your allocated industry.

2. Select a country that product is not currently sold in.

You will conduct an environmental analysis of the potential export country, and a cross-cultural analysis between the home and potential export country.

Industry:

[write your allocated industry here. For example: the Dairy industry. My allocated industry is Textile industry.]

Company:

[write your chosen company here. For example: Dairy Farmers is a company owned by National Foods an Australia subsidiary of Japanese parent company, Kirin Holdings Company Ltd.]

Home Country:

[write where your chosen company’s headquarters are located. For example: Although a Japanese company has acquired Dairy Farmers, the headquarters are still in Homebush, Sydney.]

Potential Export Country:

[Write here the chosen potential export country you suggest your company could export to. For example: Dare iced coffee varieties are not currently exported to Japan, so this could be the potential export market chosen for this assessment]

 

Executive Summary

[Write your executive summary in this section, you need to include a summary of the whole report. This should be done last and include an overview of the key findings and recommendations – no longer than 1 page. Please note there is a big difference between an executive summary and an introduction. The executive summary, conclusion, and reference list are not included in the word count]

Introduction

[Provide an introduction to the industry, company, and potential export country you chose for this report – onlyhalf a page for this introduction]

Company Overview

[Provide an overview of the company, including its history, structure, operations, products/services they sell, suppliers, who are the competitors, who are the customers and what markets do they currently serve ]

Macro Environmental Analysis

Introduction

[Provide an introduction to the macro environmental analysis. State why it is important to your company – 1 paragraph for this introduction]

1. Political and Legal Environment

[Include research relating to the political forces in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]
Home country Potential Export Country

2. Economic Environment

[Include research relating to the economic forces in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]
Home country Potential Export Country

 

3. Socio-Cultural Environment

[Include research relating to the socio-cultural trends in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]
Home country Potential Export Country

 

4. Technological Environment

Home country Potential Export Country

 

[Include research relating to the technological trends in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]
Home country Potential Export Country

 

5. Natural Environment

[Include research relating to the natural environment forces in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well]
Home country Potential Export Country

 

Cross-cultural Analysis

Introduction

[Provide an introduction to the cultural framework you are using to analyse and compare the home country and potential export country’s cultural similarities and differences. I recommend you use the Hofestede Framework. Please see me if you intend on using the Kluckhohn-Strodbeck framework – this introduction should only be 1 paragraph. See pages 88-90 of your textbook]

1. Individualism versus Collectivism

[Describe this power dimension for both the home country and potential export country].

2. Power Distance

[Describe this power dimension for both the home country and potential export country].

3. Uncertainty Avoidance

[Describe this power dimension for both the home country and potential export country].

4. Masculinity versus Femininity

[Describe this power dimension for both the home country and potential export country].

5. Long-term versus Short-term Orientation

[Describe this power dimension for both the home country and potential export country].

 

Recommendations

[Write recommendations based on your analysis of similarities and differences between the home country and potential export country’s macro environment and culture. You should assess your key findings as either opportunities or threats. You can have more than three but there are only three headings as an example].

Recommendation 1

[Explain and justify your recommendation]

Recommendation 2

[Explain and justify your recommendation]

Recommendation 3

[Explain and justify your recommendation]

 

Conclusions

[Provide your concluding remarks about this topic and whether you believe your company should start exporting to the potential foreign market. ]

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