1. Description of the company, the nature of its business and any other relevant facts.
2. Provide PESTEL (country level)analysis of the company. Ensure include all 6 factors. Describe the factors and how your company is affected by the factor.
3. Undertake a Porter’s Five Forces (industry )analysis of the company’s competitive environment. Ensure you include all FIVE forces, describe the force and how the company’s market environment is affected by the force.
***Rating:High/Low for each of the 5 forces and explain
4. List a minimum of FOUR strategic recommendation you believe the company could enact to avoid problems you have uncovered from the Porter’s or Pestel analysis.
5. Provide a general conclusion of the current state of the company and its operating environment.