solution

Business-to-business marketing is managerially as well as conceptually/theoretically very different from business-to-consumer marketing

$10.00

 

  • Theoretical and/or Factual Clarity
  • Analytical Content
  • Literature and Use of Sources

 

 

SKU: solviv3

Subject: Introduction to marketing theory

 

Question :“Consider the statement: ‘Business-to-business marketing is managerially as well as conceptually/theoretically very different from business-to-consumer marketing’. Critique this statement, using conceptual/theoretical arguments as well as practical examples.

 

Marking criteria:

  • Concise, logical, structured argument
  • Use of theories/concepts/examples
  • Reflective considerations
  • Clear connection of answer to question
  • Marketing sheet criteria:
    • Answers the Question and /or Develops an Argument
    • Structure
    • Theoretical and/or Factual Clarity
    • Analytical Content
    • Literature and Use of Sources
    • Appropriate Referencing

Reviews

There are no reviews yet.

Be the first to review “Business-to-business marketing is managerially as well as conceptually/theoretically very different from business-to-consumer marketing”

Your email address will not be published. Required fields are marked *