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Briefly discuss Air New Zealand’s approach to Ethics and Corporate Social Responsibility and Sustainability

  • External Organisational Environments and SWOT analysis
  • Corporate Social Responsibility and Sustainability

 

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SKU: assim30

The purpose of this assignment is to apply management and organisation theoretical concepts and practices to a ‘case organisation’ (Air New Zealand) in order to evaluate your ability to address aspects associated with the following integrated learning outcomes: LEARNING OUTCOMES 341.576 Management LO 1 Describe management, identify the purpose of organisations and understand the problem-solving/decision-making process in organisations. LO 3 Evaluate the impact of organisational culture and the external environment on organisations. LO 4 Understand the influence of ethics and social responsibility on managerial decision making and define sustainable development. LO 6 Evaluate organisational structures and recommend a structure for a specific situation. LO 8 Apply two approaches to change management to an example of an organisational situation. 353.503 Organisations and Management 530 LO 1 Students will describe management and the purpose of organisations. LO 3 Students will use analytical tools to evaluate the impact that internal and external environments have on organisations. LO 4 Students will understand the influence of ethics and social responsibility on decision making. LO 6 Students will evaluate two types of organisational structures and recommend a structure for a given situation. LO 8 Students will discuss two frameworks of change management in the context of a contemporary issue in an organisation

 

Instruction Organisation to be researched:

1)Air New Zealand – Corporate Profile available here http://www.airnewzealand.co.nz/corporate-profile 1. Thoroughly research Air New Zealand using MIT Library and publicly available resources. Your research should help you write an overview of and background to Air New Zealand – you are not permitted to interview Air New Zealand staff. You may commence your research here: http://www.airnewzealand.co.nz/latest-annual-and-interim-reports

 

2)Identify Air New Zealand’s key role-players and stakeholders

 

3)Evaluate and analyse the internal organisational environments impacting on Air New Zealand. The following must be included:

o A description of the organisational structure used by Air New Zealand highlighting how ‘form follows function’ (reference to type of structure e.g. Functional, Divisional, Hybrid, Matrix etc. should be mentioned).

o An analysis of the organisational culture/s that can be associated with Air New Zealand.

 

4)Critically evaluate and analyse the external organisational environments impacting on Air New Zealand (including the physical, political, business-economic and technological environment/s) using a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis to inform your discussion (discuss in report and provide a diagrammatic representation in an appendix.)

 

5)Use the following tools to analyse the products and services provided by Air New Zealand (discuss in report and provide diagrammatic representations in the appendices): o Boston Consulting Group Matrix (BCG Matrix) http://www.quickmba.com/strategy/matrix/bcg/ o Porter’s Five Forces Model

 

6)Briefly discuss Air New Zealand’s approach to Ethics and Corporate Social Responsibility and Sustainability

 

7)Applying Change Management Models: Using an appropriate airline industry example, discuss how a company like Air New Zealand (that is part of a dynamic ever-changing environment) should manage change using change management models/tools such as those from Kotter

 

8)Write a summary and conclusions section based on your findings to round off the report.

 

Report Structure:

oExecutive Summary

oTable of Contents

1.Introduction (including background and overview of Air New Zealand)

2.Air New Zealand’s key role-players and stakeholders

3.Internal Organisational Environments

3.1 Organisational Structure

 3.2 Organisational Culture

4.External Organisational Environments and SWOT analysis

5.Air New Zealand Products and Services Analysis

5.1 Boston Consulting Group Matrix (BCG Matrix)

5.2 Porter’s Five Forces Model

6.Corporate Social Responsibility and Sustainability

7.Applying Change Management Models

8.Summary and Conclusions

 

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