Brief Description about the Product- Samsung Galaxy Alpha Cell Phone


Brand personality of Samsung Alpha

Five staged model for decision making


SKU: Repo544540

A brief description of the product the needs/ wants that this product will satisfy comment on why you purchased the product and describe the factors that influenced your purchase and how they influenced you.

Explain and apply Maslow’s hierarchy of needs theory to identify the need the product satisfies, please justify your answer. (Does the product satisfy safety need or social need or … and why??)define the “brand personality” of your recent purchase please justify.

Describe your decision-making process – please use the five-stage model  to describe the process you went through.

Describe what you did in each of the stages specified in the five-stage model.

Please make sure you describe the concepts first before you apply it to your product.


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