Green Marketing Myopia Assignment Help
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They suggested some points that will help a firm to avoid pitfalls of marketing myopia and helps the company to evolve more about different markets & business helps the company to compete with itself for more market share. Another benefit is to listen to experts. In each stage, the growth of the enterprise are threatened or otherwise slowed. Also stopped not because of the saturated market but because of the failure of management that ultimately leads to marketing myopia. Experts can also guide students and ensure that the students could submit the assignment before the deadline.
The businesses in the modern era considered as a startup business and try to avoid marketing myopia. Assignments4u guides students on their assignment through online service. It also ensures that the students not only submit the assignments blindly but also learn about the subjects and try to develop themselves for future programs.
What is Green marketing myopia?
It is a term coined by Theodore Levitt. A Business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a particular product rather than from the perspective of fulfilling customer needs.
American economist initially proposed the marketing myopia theory in the year in 1960.
It must satisfy two objectives: Improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of the latter is what is called "green marketing myopia."
Marketing myopia is termed as short-sightedness.An inward looking approach to any marketing needs that focuses on the needs and want of the company rather than defining any products or services of the business that deals with client's needs and wants. Eventually, it leads to the failure and also fails to adjust rapid changes in the current market. Any firm or business organization who are not consumer oriented will eventually face marketing myopia often. Marketing myopia suggests businesses do better by concentrating on meeting customers’ needs instead of only selling products. It can also be defined as a conservative approach to different marketing situations. In such cases, the marketing needs focus on only on one aspect out of many marketing attributes.
- The company thinks that their growth has been guaranteed by expanding their population.
- A myth to believe that there are no competitors or substitutes in the market.
- Mass production.It is about not focusing on the needs of the consumers but the sales.
- The company focuses more on products rather than focusing on customers.
- The company does not consider the changing lifestyle of the consumers, especially in the digital age.
The importance of Green marketing myopia
Assignments4u also discusses green marketing myopia i.e. improvement in the environmental quality and customer satisfaction. They also consider many points that will help a company to avoid marketing myopia i.e.
- Focuses more on solutions.
- Marketing should not only focus only on selling.
- Disruptive innovation
- Needs to be aware of competitors and substitutes available in the market.
- Needs to become consumer-centric
- Diversifications & Ensure continuous growth by meeting the consumer needs and wants.
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