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We help and guide students who are looking forward to those service providers who can assist them with their marketing assignment help. Our professional marketing assignment help writers are constantly improving the quality of writing by acquiring information about the subject marketing from books, thesis papers, newspapers, and other methods so that it remains error and plagiarism free and help the students to get not only good but great grades in their marketing assignment help papers. Whenever any student required any type of assignment help, whether it be marketing assignment help or accounting assignment help
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MARKETING ASSIGNMENT HELP SERVICES
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STUDY ABOUT MARKETING
It is the study of exchange relationships and management. According to the American Marketing Association suggests that marketing is “the activity, process of creation, a set of institutions, communicating, exchanging and delivering offerings which have value for customers, partners, clients and societies at large.” Marketing mainly is created to attract customer, provide customer satisfaction and to keep consumers in hand. Here the primary focus is customer oriented and their daily activities, in this way it can be considered that marketing is one of the optimized components of Business Management. In the past this strategy of marketing was seen in many other different industries which mainly includes the using of three formulas which are advertising, distributing and selling. The extensive uses of marketing also come in the academic study of marketing as well like psychology, mathematics, anthropology, economics, social sciences, social sciences, and neuroscience. This profession is widely recognized as the smaller branch of science and its uses.
The overall program starts with the orientation of market research and ends up in marketing segmentation, organizational planning and later on the execution of promotional activities. Marketing is the different activities of a company or an organization connected with purchasing and trading a commodity or service. This includes promoting, merchandising and distributing products to personages. People who work in marketing departments of businesses or other organizational entities try to get the awareness of targeted public by using packaging design, slogans, general media exposure and celebrity endorsements.
Marketing is everything an organization does to gain consumers and sustain a manageable bond with them. Even the small tasks like addressing thank-you letters, playing golf with a prospective buyer, answering calls immediately and meeting with previous clients for coffee or tea can be considered as retailing. The final purpose of marketing is to equal another firm's services and products or goods to the people who need them and have the dream to acquire them, which later on helps reassuring profitability.
WHAT IS MARKETING MANAGEMENT
The sole responsibility of a marketing manager is for the development and implementation of strategies for a company or business related plannings. These type of organizational initiatives are mainly designed to attract as many as new customers and also hold or retain the previous customer and clients too. Different and various types of marketing tasks include the first involvement market research programs, coordinating relevant staff members and with suppliers. Even developing the pricing system in such a different way, so that customers cannot resist themselves in coming to the market and start interacting with the sellers.
This type of management studies employs tools starting from competitive strategies and economics which helps to analyze the industrial contexts and the market structure of the industry as well. Marketing Management and marketing assignment help papers mainly include the analysis of the strategic group of competitors, value chain of analysis, Porter’s five forces and others.
The marketing management sectors always conduct a marketing and market research to analyze the markets structural performances to set the pricing of a company in such a way so that it can beat the other competitors and can gain new consumers. The Marketing Managers always check and analyze the competitor’s cost structures, resources, sources of profit, and competencies. They may also design different oversee process which includes competitive intelligence surveys and environmental scanning, which will allow them to identify the trend and inform their company about the marketing structure plus analysis. These were some discussions which our marketing assignment help service providers include in the marketing assignment help papers for the students.
FUNCTIONS OF MARKETING MANAGEMENT
There are even some functions of marketing which is present in the marketing assignment help papers, let us see further that what kind of marketing assignment help papers we provide to our students.The marketing method conducts several movements as the good form all these ventures or jobs. Nevertheless, their work must be carried out by the help of their products and services so as to move from producer to customer.
Some of the principal purposes or functions of marketing are as follows:
- Buying and Assembling
- Standardization and Grading
- Market Information
- Risk Management
- Buying and Assembling - This concerns what to buy, or of what kind to buy, how much and from whom, when and accordingly at what price. People in business order to tend to maximize sales or to reduce costs. Purchasing agents are much inspired by price, service, and quality.The products that the retailers purchase for resale are circumscribed by the requirements and decisions of their consumers. A producer buys raw materials, equipment’s, spare parts, machinery, etc. for leading out his rendering process and other relevant activities. A wholesaler purchases commodities to re-sell them to the retailers.Assembling suggests to obtain required components and to fit them accordingly to form a product. ‘Assembly line’ intimates a type of production line shaped in such a way to identify the pure assembly proceedings. The assembly operation includes the shipment of individual parts at the workplace and issuing of these components to be combined in the form of an assembly or sub-assembly.
- Transportation - Transportation is the natural medians by which assets are transferred from the areas where they are offered to those places where they are required for consumption. Transportation is necessary for the acquisition of raw material to the distribution of finished goods to the consumer’s spots. Marketing relies chiefly on trains, trucks, waterways, and air transport.The type of shipping is determined by several factors, like appropriateness, speed, and cost. Transport may be implemented either by the customer or by the retailer. The creation and kind of the transport amenities define the scope of the marketing area, the consistency in supply, stable price maintenance and easy passage to the supplier or retailers.
- Storage - This includes handling of assets in peculiar condition during the time they are manufactured until and unless consumers demand them. Goods may be saved in different warehouses located in different areas, which is usually identified as warehousing. Warehouses should be located at such sites from where the delivery of products may be accessible and affordable. The situation of warehouses is also significant from the viewpoint of next feeding of emergency requests. Storing assumes significance when production is localized, or consumption may be territorial. Retail firms are termed as “stores.”
- Standardization and Grading - Activities which promote marketings are called as standardization and grading system. Standardization means the endowment of specific standards or specifications for goods sordid on intrinsic tangible properties of any materials. This may include quantity, or it may involve quality. The government may also establish some standards, like in the instance of agricultural products. A standard carries an agreement of the products. Grading means the analysis of standardized products into certain well-defined categories or groups. It concerns the classification of commodities into classes composed of units maintaining similar attributes of size and quality. Grading is highly essential for fresh supplies, marketing of agricultural products like fruits, vegetables, and cereals.
- Financing - This suggests the application of capital to meet financial necessities of businesses trading with several exercises of marketing. The assistance to implement the credit and capital required, the costs of getting commodity into the hands of the consumers is usually introduced as the finance function in marketing. In marketing, investments are required for fixed capital and working capital that may be ensured from three sources—bank loans, owned capital, and advance trade credit. In other words, numerous classes of finances are long-term finance, short-term finance, and medium-term finance.
- Market Information - The significance of this facilitating purpose of marketing has been identified recently. The only quality institution on which marketing judgments may be meant is correct and timely market information. Right facts and information reduce the risks above and through result in cost rebate. Current marketing wants a lot of knowledge appropriately, certainly and rapidly. Marketing experience makes a retailer know when to sell, and at what price to sell. Marketing information and its accurate interpretation have led to marketing research which has now become an independent department of marketing. Even ultimate consumers need to get the relevant market knowledge about the availability of commodities, their condition standards, their prices and also about the subsequent sale service fluency. General sources for customers are salespeople, advertisements through medias, colleagues, etc.
- Risk Management - Risk means ruin due to some unexpected situations in the near upcoming future. Risk behavior in marketing attributes to the financial risk interest in the control of goods held for an expected order including the potential losses due to a reduction in prices and the losses from waste, reduction, obsolescence, fire, and floods or any other damage that may occur with the passage of time. From the date of composition of assets to its selling point, many risks are associated due to variations in market positions, natural causes, and social circumstances. Changes in fashion or contrivances also create risks. Legislative actions of government may also affect risks. Risks may arise during shipping of goods. This may also occur due to degeneration, decay, and mishaps, or due to change in the rates caused by differences in their demand and supply. The different risks are ordinarily phrased as time risk, place risk, and physical risk, etc.
- Selling - Selling is the core area of marketing and marketing strategies. It is mainly concerned about the prospective customers who help in completing the purchase of an item. This includes the transfer of possession of goods to the consumer. Selling plays a significant role in realizing the terminal intention of earning the profit. Selling is intensified utilizing personal selling, publicity, advertising, and sales promotion. Effectiveness and productivity in selling determine the capacity of company’s earnings and profitability.
We have seen and gone through that what our marketing assignment help providers give and manage the marketing assignment help papers so that it not only looks amazing but also becomes a suggestion paper for the students who ask help from us.
Now we will look more further into some of the marketing sub-topics which help us to understand the subject marketing more closely they are as follows:-
- About Integrated Marketing Communication.
- About Brand Equity.
- About the study of Service Marketing.
- About the brief information of how consumer behavior relates to marketing itself.
- About the study of Strategic Marketing Management.
- About Relationship Marketing.
- About Market Segmentation & Targeting.
- What is Niche Marketing
ABOUT INTEGRATED MARKETING COMMUNICATIONS
Integrated marketing communications are mainly the use of marketing strategies it helps in optimizing the basic communication of messages about the company’s brand towards its stakeholders, these become some of the common points in marketing assignment help papers. IMC mainly helps in harnessing the benefits of communication for each and every channel. When both marketing strategies and communication is being combined gives a larger and clearer impact than when it is being used individually. The Integrated Marketing Communicators requires to identify the exact boundaries which are around the promotional mix elements, and they even have to consider the exact effectiveness according to the campaign’s messages.
Integrated Marketing Communications was first defined and introduced by the famous American Association of Advertising Agencies they are popularly known as the 4A’s they started the use of IMC in the year of 1990 and also told that it is the most comprehensive plan where the evaluation will be more perfect in the case of different communications discipline. Even in the year of 1991, a professor named Don Schultz who belonged to the university of Northwestern University’s Medill School suggested the definition of IMC as the process off all sources of sale where the consumer moves towards the sale.
ABOUT BRAND EQUITY
Brand Equity is the premium value which a company usually generates from a product which has a more recognizable name when it is being compared to a more generic equivalent product or product name. Companies can even create their own brand equity by making their brand equity more recognizable, memorable, superior in reliability and quality. Even there are some mass marketing campaigns which help in creating brand equity for other companies as well.
There are mainly three basic components in brand equity they are the positive or negative effects, consumer perception and last one are the resulting value. At first, we want to discuss that brand Equity is mainly built by the consumer's perception which includes all the experience and knowledge with the brand and with its products plus services. And here the perception which is being held by the consumer can be in both the positive way or the negative way. If the perception of the consumer moves negatively then the opposite is the truth that if the perception moves positively, then the brand and its products can successfully get some good benefits. So according to these points, the brand equity is being built in every aspect so that the consumer's perception should go only in a positive way. This will help the company to improve their operations and functions in a more effective manner.
ABOUT SERVICE MARKETING
Service Marketing is a unique and specialized branch of marketing itself, this field of study emerged in the year of 1980 here the characteristics of the service mainly required the utilization of different strategies and can even be compared with the marketing of physical goods too. Service Marketing is referred to as both of the services provided towards other companies and business organizations. They are Business to Business which is known as B2B, and the other service which is being provided is Business to Consumer or B2C. Service marketing also includes various other type of services like the professional, health care, and other sorts of trading services too. The Service Marketers mainly use the expanded market mix which includes the seven P’s which is mainly the set of product, place, price, people, promotion, physical evidence, and lately the process.
Nowadays the world economy has increasingly characterized the service economy in a more broad way this happened due to the increasing share and importance about the service sectors present in the economy in some of the most developed and some developing countries. Therefore this increasing effect of the service sectors has normally been considered as the indicative about a country’s wealth and economic progress. Even the history of many other developing nations tells us that their economy was had invariable experienced some a drastic shift from the sector of agriculture to the sector of industry and then it came to the sector of services all because of the main stay of the economy.
ABOUT CONSUMER BEHAVIOR
Consumer Behavior is mainly the study of about different organizations, groups and other individuals, and the processes they use to select and deselect their ideas so as to satisfy their exact wants and needs. The study of consumer behavior is also concerned about the economic and social impacts where consumption plus purchasing behavior draws on both the broader society and other individual consumers. Consumer Behavior mainly blends the emotions and attitudes from the elements like social anthropology, psychology, economics and marketing this helps the consumer behavior to examine them more properly which indirectly affects the buying behavior. According to the formal study of consumer behavior, the students have to understand the consumer lifestyle, other behavioral variables and the consumer needs plus requirements to fulfill their desire of purchasing different elements.
The study of consumer behavior is mainly focused on the aspects of purchasing behavior of the consumers which mainly starts from the pre-purchase activities till post-purchase consumptions and other evaluating activities. This study also includes all the persons who are included in it, either indirectly or directly and are totally related to the consumption activities and purchasing decisions which also includes some opinion leaders and brand-influencers. Even the research about the normal consumer behavior has shown that it becomes literally difficult for the consumers as well as for the experts to predict the changes involved in this field of study. Whereas the inventions of some new research mechanism have helped the experts in predicting the decisions made by the consumers by the help of consumer neuroscience and ethnography.
ABOUT STRATEGIC MARKETING MANAGEMENT
The Organization mainly use the strategic marketing management tool so as to create a perfect plan for a better satisfaction and reach towards some potential customers as this helps in increasing the productivity as well as the profitability of the various companies who want their brands to be in the hands of the consumers. These type of companies basically use the technique or method of strategic marketing management so as to find out the exact customer needs which will help them to improve the performance and profit of the company. Usually, a company will make an attempt in creating a strategic marketing management plan which will dictate them in choosing the accurate marketing program where they can use the program in a specific time frame and how these programs will be implemented in order to increase the profit of the company as well as the customer base too.
There are various department which are present in the company and who creates the strategic marketing management plans when they are on the path of creating new marketing plans. Here the strategic marketing manager cooperates with the employees in sales, operations, and administration department so they can identify and create the exact marketing goals for the company to gain a bit more profit in the current year. Normally it has been seen that the strategic marketing manager sets some date so as to meet the planned marketing goals on time. They even have to follow some objectives so as to meet the goals in time. The strategic marketing management objectives are given below; they are as follows:-
- They have to take past marketing failures into account
- The managers have to set some realistic objectives
- They even have to create some business tactics which are somewhat more effective.
- The strategic marketing managers even have to improve their performance
These were some of the objectives a strategic marketing manager have to keep in mind.
ABOUT RELATIONSHIP MARKETING
This type of marketing was first defined as a form of marketing which was developed from the direct response of the marketing concepts which helps in emphasizing the customer satisfaction and how to retain both previous plus new customers. Here in this type of marketing, the value is given for the long term relationship with the customers, and it differs from the other variations of marketing as well. Relationship Marketing even extends the communication which can be beyond the normal way of promotional messages and other intrusive advertising. These come to be some of the common marketing assignment help topics while preparing the assignment properly for the students.
With the growth of technologies like laptops, smartphones, and others this has helped this platform of relationship marketing to grow and stay open with the evolution of technology as well. This also includes the techniques for managing the relationships with the customer which even go beyond the consumer and demographic data. Relationship Marketing even extends to include some of the inbound marketing efforts, social media and also the application development.
ABOUT MARKET SEGMENTATION & TARGETING
Market segmentation is all about the process of separating the entire market according to different customer segments. Targeting helps in focusing those potential customers which will help the company to focus on them as well, as this thing helps the company or the organization to become more selective when they can understand that with whom they are dealing their products and services with. For achieving the overall success and increasing the profit market segmentation & targeting is equally important for the company to estimate their costs and supply of their products towards the potential customers who will seriously purchase their products at any cost.
To target certain groups of demographic customers or consumers the process of market segmentation is required. The Demographic customers may include household size, income, age, gender and many other things to keep in mind. Still, a company would be undergoing through many difficulties while targeting both these type of market segments spontaneously with the support of only one type of product. This is the reason that some companies tend to keep in touch with their previous and current clients and customers so that they can maintain and supply their products after understanding their demands.
ABOUT NICHE MARKETING
Normally niche marketing is a subset and a very concentrated part of the actual subject known as marketing which is based only on a specific product base. This helps in defining the features and other genuine aspects of the product. Unlike all other forms of marketing which only target only a handful of products, whereas niche marketing focuses on some well-defined segments or sectors of the market. A business which capitalizes according to their opportunities and lies within an untapped area are able to open up the doors for some influx of success. This study of niche marketing helps the marketers to identify the exact niche of the market, and the identifies the needs and desires of the consumers as well in some orderly or specific manners. But sometimes it becomes crucial for the marketers in tailoring the marketing campaign according to the niche which they are looking for.
Every product can be represented as their market niche. The niche marketers are highly specialized in aiming for their survival amongst all other marketing competitors. As some branded companies who create and prepare their products for different niche markets available.
These sub-topics of marketing do assist our marketing assignment help writers to improve the quality of marketing assignment help papers for our students so that they can achieve their dreams in becoming the topper of their class and by scoring excellent grades in their assignment papers as well.
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