Business Communication Assignment Help
In a nutshell, business communication management deals with sharing of information among employees within an organization so that an organization is benefited commercially. Furthermore, business communication
could also mean sharing of information for the purpose of promoting or marketing
and sales of its product or services to prospective customers.
Contrary to communication being thought of as mutual transmission of messages between the sender and the receiver, it’s much more than that. In the real sense of the term, communication is the receiver’s interpretation of what the sender intends to communicate. Effective communication is vital in managing a business.
The fundamental managerial functions are
- directing and
which cannot be executed efficiently if the communication does not have any positive effect?
Information related to business communication constantly flows in the form of feedback that is an inseparable part of business communication. Considering the huge size of organizations these days with lots of employees it’s imperative that there be several levels of hierarchy. As the levels of hierarchy increases managing the organization becomes increasingly difficult. Communication at this juncture plays a vital role in terms of giving direction and control to the employees of the organization.
Feedback or response is immediate so as to avoid any misunderstanding. Clear and effective communication is essential between management and subordinate or between organization and the social network; between management and trade unions for example. Business communication plays a pivotal role in ensuring that there is increased efficiency and productivity which constitute success and growth of an organization. Communication gaps are detrimental for any organization and therefore should be avoided.
There is a specific goal and objective when communicating for business purposes. Any modifications to the rules, regulations and policies of a company that guide the business process in relation to the function of a company are conveyed through internal communiqué for the benefit of the staff within which is also known as the top-down approach. In other words, in terms of policies, procedures and instructions there ought to be clarity while conveying them to employees. It’s equally important for managers to listen to employees as often as possible when they communicate through different media and address their issues in a manner so as to find an effective solution to their satisfaction. This approach is known as the bottom-up approach.
The public is made aware as well through external communication media. Specific rules and norms regulate business communication. Earlier, business communication was restricted to paper-work, telephone calls so on and so forth. With the advent and prevalence of state-of-the-art technology there are several media of communication; mobile phones, video conferencing, emails, satellite communication so on and so forth for example to leverage and enhance business communication. Being able to communicate effectively in business helps build reputation and goodwill of an organization.
There are two types of business communication and they are
- oral communication and
- written communication
The character of an oral communication is either formal or informal. Business communication essentially uses several medium to formally communicate; meetings, interviews, group discussion, speeches so on and so forth for example. Grapevine would be the perfect example of informal business communication. Any business related communication in writing is written communication. Agenda, reports, manuals so on and so forth for example are all medium of written communication.
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